I have over 9 years of commercial experience as both a traditional and digital designer. With a diverse set of creative skills, I have a real passion for problem-solving and user-centric thinking and can take projects from concept to final delivery.
To compliment my design skills, I am a professional illustrator and have delivered bespoke illustration work for high-profile blue-chip pharma clients.
My work has been featured in numerous publications, including The Daily Telegraph, Chicago Tribune, Le Monde, Huffington Post, Designtaxi, and Business Insider, among others.
— Based in the Kent area
Curriculum Vitae
S K I L L S
Skills
Product design, UI and UX design, user research, user persona, user-centred design, usability testing, design thinking, product strategy, UX planning, competitor analysis, site and information architecture, wireframes, prototypes, responsive web designs, data visualisation and illustrations. Passion for solving problems, collaboration, communication, empathy, adaptability, attention to detail, time management, feedback handling, creativity, critical thinking, leadership, user advocacy, curiosity.
Tools
Figma, Sketch, InVision, Adobe Illustrator, Photoshop, InDesign, Procreate, Jira(Agile/Scrum), Trello, Asana, Notion, understanding HTML, CSS.
E D U C A T I O N
Google UX Design Course Nov. 2021 - Feb. 2022
UX Design Certificate
UX Playground - Chakib Labidi Nov. 2016 - Jul. 2017
UX UI Design Certificate
Westminster Adult Education Service (WAES)
Sep. 2014 - Jan. 2015
Graphic Design Certificate
Spiru Haret Romania Sep. 2007 - Jun. 2010
Bachelor's Degree in Accounting
W O R K E X P E R I E N C E
Freelance UI/UX Designer, Illustrator; Jan. 2024 - Current
Frontera Contract - As the team's sole UI designer, I was responsible for creating intuitive, user-centred designs that prioritised usability and accessibility. My role also involved maintaining and organising digital libraries, ensuring consistency and efficiency across multiple digital projects. The main goal was to improve user engagement, streamline workflows, and increase awareness of product adoption.
OPEN Health UI/UX Designer, Illustrator; Feb. 2022 - Jan. 2024
As a member of the digital specialist team, I developed digital solutions in the patient and HCP space, focusing on redesigning and improving user flow on the company platform. This led to a 60-70% increase in traffic on the published articles and a 20-30% increase in overall platform traffic. Created engaging illustrations that enhanced brand identity and communicated effectively while collaborating with project managers and developers to design seamless, user-centred navigation that improved usability and delivered an intuitive experience.
F1000 Research UI/UX Designer; Jan. 2021 - Jan. 2022
As the sole designer, I was responsible for crafting intuitive, user-friendly interfaces that ensured seamless user journeys for publishers. Working closely with the development team, I created user-friendly components for Drupal that enabled the rapid creation of high-quality, responsive, and user-centred publishing platforms. The goal was to streamline the development process, allowing for quicker turnarounds and ultimately driving increased sales.
VerveSearch Senior UI/UX Designer, Illustrator; Dec. 2017 - Aug. 2020
Applied UX/UI design principles to create user-centred SEO campaigns, driving platform traffic increases of 13% to 69% and boosting coverage views to 550k–2.2 million. My work has been featured in major publications like USA Today, The Guardian, Huffington Post, The Independent, Daily Mail, Chicago Tribune, Business Insider, and many more.
Collaborated closely with project managers and developers to identify user needs and pain points, delivering seamless, responsive navigation that enhances usability and ensures an intuitive user experience.
Jiksaw Ltd Digital Designer and Graphic Designer; Mar. 2017 - Nov. 2017
Designed and managed e-commerce assets, maintaining and updating WordPress and Shopify stores to ensure seamless user experiences and drive sales growth. Produced impactful digital, print, and merchandise designs for the Edinburgh Fringe Festival, enhancing brand recognition and increasing sales.
Freelance UI/UX Designer; Mar. 2016 - Mar. 2017
Collaborated with various clients to design user-friendly, user-centred solutions across various projects, addressing user needs and business challenges through UX research, competitor analysis, interviews, data analysis, storyboarding, information architecture, prototyping, and visual design.
Mail Boxes ETC Graphic Designer; Jan. 2015 - Mar. 2016
Focused on crafting impactful print and digital marketing materials by working closely with clients to deliver tailored design solutions that drive results and boost sales.